stop posting car photos.

Start Building a Video Sales Engine for Your Dealership.

We help Michigan auto dealerships turn inventory, salespeople, customer stories, and dealership personality into short-form video content that builds trust, fuels Meta ads, and gets more buyers to take action.

No credit card required · Custom territory analysis

Posting Inventory Photos Isn’t Enough Anymore

Today’s buyers are researching dealerships before they ever submit a lead, call your team, or walk onto the lot. If all they see are inventory graphics and occasional vehicle posts, your dealership is missing opportunities to build familiarity, trust, and attention online. Meanwhile, competitors are becoming recognizable local brands through video content, social visibility, and stronger Meta ad creative.

Common Problems We See With Dealership Marketing

  • The same Meta ad creative is running month after month

  • Salespeople have little to no online visibility

  • Social media feels inconsistent or inactive

  • Inventory posts get little engagement

  • Buyers don’t feel connected before visiting

  • The team knows video matters, but nobody has time to create it consistently

About Design Squad Media

We live for the thrill of watching a business succeed.

We’re a small but very experienced team of professionals. With over 25 years in marketing, web design, and advertising, we’ve developed marketing strategies that evolve with the ever-changing digital landscape.

We live for the thrill of watching a business succeed. Helping your dealership grow and sharing in your joy is why we do this.

Introducing The Dealership Video Content Engine

A done-for-you monthly video content system built specifically for auto dealerships.

We help dealerships create consistent short-form content that works across:

  • Facebook

  • Instagram

  • Reels

  • TikTok

  • YouTube Shorts

  • Meta ads

  • Retargeting campaigns

Videographer Zack capturing content for dealership client

What Makes This Different

This isn’t a one-time commercial or random content shoot. It’s a repeatable system designed to continuously turn your inventory, salespeople, customer stories, and dealership personality into content that builds visibility and buyer trust.

Everything Needed to Keep Your Dealership Visible Online

Inventory Walkaround Videos

Short-form videos designed to showcase vehicles, highlight features, and create more buyer interest before customers visit the lot.

Salesperson Personality Videos

Content that helps buyers recognize and trust your team before the first conversation ever happens.

Meta Ad Creative

Fresh vertical video assets built specifically for Facebook and Instagram ad campaigns.

Customer Delivery & Testimonial Content

Real customer moments that build social proof and trust around your dealership.

Trade-In & Financing Explainers

Educational videos that answer common buyer questions around financing, approvals, down payments, and trade-ins.

Monthly Content Planning

A structured content system so your dealership always knows what’s getting posted and why.

the math is simple

The Deliverables

  • 4 High-Production Walkaround Videos

  • 2 Local Video Ads

  • 12 Social Media Posts & 3 Reels

  • Targeted Ad Campaign Management

  • Monthly ROI & Lead Attribution Reporting

The Return

Your investment pays for itself in less than one car sale a month. Everything after that is pure profit.

The Package

Marketing packages starting at $1500/mo.

A Simple System Built for Busy Dealership Teams

Step 1

Strategy & Planning

We review your inventory, goals, current marketing, Meta ads, buyer objections, and dealership positioning to create a content strategy tailored to your market.

Step 2

Content Capture Day

We film inventory, salespeople, FAQs, customer moments, dealership personality content, and ad creative in a structured filming session.

Step 3

Edit, Launch & Repurpose

We turn the footage into platform-ready content optimized for social media, Reels, YouTube Shorts, TikTok, and Meta ad campaigns.

The Difference Between Random Posting and a Real Content System

Before

  • Random posting

  • Mostly inventory photos

  • Same ad creative every month

  • Salespeople not visible online

  • Low engagement

  • Inconsistent marketing

After

  • Structured monthly content

  • Scroll-stopping short-form video

  • Fresh Meta ad creative

  • Recognizable dealership team

  • More buyer conversations

  • Repeatable visibility system

The dealerships getting the most attention online today are the ones consistently showing up through video.

Dealership Visibility Creates Buyer Trust

“Ever since bringing them on, Joe and his team has been excellent. We’ve noticed a huge increase in traffic, huge increase in sales, phone calls, messages, and it all seems to be coming right from Facebook.”

— Joe Allen, Allen’s Auto Sales

“We were doing 30-38 cars a month. We started working with Design Squad Media and it took us about 2 or 3 months to get it up to speed and now we’re doing over 50 cars a month.”

— Jeff Dice, Dice Auto Sales

Territories are exclusive

Once your competitor signs, you're locked out. Call (616) 432-2534 for availability.

  • Alpena

  • Beaverton

  • Big Rapids

  • Boyne City

  • Cadillac

  • Charlotte

  • Cheboygan

  • Clare

  • Escanaba

  • Flint

  • Gaylord.

  • Gladwin

  • Grand Rapids

  • Grayling

  • Harrison

  • Houghton

  • Houghton Lake

  • Indian River

  • Kalkaska

  • Lansing

  • Manistee

  • Marquette

  • Midland

  • Mount Pleasant

  • Muskegon

  • Petoskey

  • Rochester

  • Roscommon

  • Saint Johns

  • Sault Ste. Marie

  • Standish

  • Alpena

  • Tawas City

  • Troy

  • West Bloomfield

  • West Branch

Frequently Asked Questions

What if our salespeople don’t like being on camera?

We keep filming simple, low-pressure, and natural. The goal is to make your team feel approachable and trustworthy — not scripted.

We already post inventory. Why would we need video content?

Inventory posts help, but video creates stronger engagement, buyer trust, and better-performing ad creative. Buyers want to see the vehicle and feel connected to the people behind the dealership.

How much time will this require from our team?

Very little compared to trying to manage content internally. We help plan, film, edit, and package everything so your team can stay focused on selling cars.

Will this work for used car dealerships?

Absolutely. Used car dealers often benefit the most because video helps showcase condition, personality, and trust.

Can this improve our Meta ads?

Yes. Fresh video creative gives Meta campaigns more hooks, more testing angles, and stronger retargeting opportunities.

Ready to Turn Your Dealership Into the Most Visible Lot in Your Market?

We’ll review your current content, Meta presence, and where video could help your dealership create more visibility, trust, and buyer conversations. No pressure. No generic marketing pitch. Just a real strategy conversation focused on dealership growth.

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DESIGN SQUAD MEDIA

SELL 10-20 MORE CARS EVERY MONTH.

CONTACT & SOCIAL

(616) 432-2534

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